The WAZINIT team came together at Startup Weekend Tampa Bay. Brian pitched the idea, based on his battles with Crohn's Disease and more than thirty food allergies requiring a special diet.
There are millions of Americans suffering from Digestive Disease like me, and just like them, I’m tired of spending a ridonkulous amount of time reading food labels! Ingredient lists are inconsistent, hard to read, and who knows what carrageenan is?!
The team formed organically around the pain of having to identify what's in it, and if it's safe to eat. Validation from both Millenials and Boomers over the weekend provided more insight into the growing concerns of what people are putting into and on their bodies. We produced a working prototype and were awarded first place from both judging panels. Our remaining trio has been hard at work developing our first mobile service.